Investing Archives - Darius Foroux https://visualux.link/category/investing/ Mon, 15 Sep 2025 11:56:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 What’s Going On With the Stock Market? https://visualux.link/whats-going-on-with-the-stock-market/ Mon, 15 Sep 2025 11:45:49 +0000 https://visualux.link/?p=16950 Today’s stock market reminds me of 2011. Back then, the S&P 500 was still recovering much of what it lost in the 2008 crash. By 2009 it had dropped roughly 50% at its worst. Then it slowly started climbing. All the while, many investors were […]

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Today’s stock market reminds me of 2011. Back then, the S&P 500 was still recovering much of what it lost in the 2008 crash.

By 2009 it had dropped roughly 50% at its worst. Then it slowly started climbing. All the while, many investors were still expecting the worst.

I graduated in 2010 and it truly was one of the worst job markets you can imagine. The global economy was contracting, companies were shedding workers, and no new hiring was happening. Things were so bad that I couldn’t get a job I wanted, so I started a business with my dad.

I was so negative on the economy that I also sold the stocks that I had bought in 2007, right before the collapse.

I was convinced the worst was yet to come. We entered 2011 with that same kind of dread. In April that year, the market slid about 19% through September.

I was out of the market, so I felt good and thought, here we go again! But instead, we started rising. Slowly at first. Then faster. I stayed out of the market until 2015.

The Market Never Does What You Expect

Here’s one big lesson. It often costs you more not being invested than being wrong about timing.

Between September 2011, when the S&P 500 was around 1,173, and September 2015, when it hit about 1,961, the market gained almost 70% over four years. 

This year has had its own wild ride:

  • In April 2025, markets tumbled. Tariffs, trade war talk, recession fears—all piled on. The S&P 500 dropped roughly 20% from its earlier record highs. 
  • Then something shifted. Portions of tariffs were paused. Inflation data came in cooler. The market clawed its way back. By May 2025, the S&P had erased its losses for the year. It went from deep red to green. 
  • As of September 15, the S&P500 is up 12% year to date.

So people who bailed in April thinking things were only going to get worse missed out.

I got a text from a friend in April: “It’s bad.” My reply was something like, “Might get worse. But that’s more reason to buy more.” Did I expect the market to recover so fast?

No. To be honest, I was in the recession camp. But sometimes you see opportunity in panic.

Emotions, Hormones, & Market Behavior

I’m currently reading The Hour Between Dog and Wolf: How Risk-Taking Transforms Us, Body and Mind by John Coates. He lays out some of the hormonal mechanics behind market behavior:

“The research I encountered on steroid hormones thus suggested to me the following hypothesis: testosterone, as predicted by the winner effect, is likely to rise in a bull market, increase risk-taking, and exaggerate the rally, morphing it into a bubble. Cortisol, on the other hand, is likely to rise in a bear market, make traders dramatically and perhaps irrationally risk-averse, and exaggerate the sell-off, morphing it into a crash.”

We’re seeing both now. The fear from April, the anxiety, but also rising enthusiasm, especially around AI, and most importantly, rising earnings.

Are we in a bubble? Possibly. But as long as companies keep growing their earnings, investors will keep buying stocks.

There is a lot of excitement. But this isn’t new. These cycles of greed and fear have been happening for a long time.

My Psychology This Year

I’ve noticed my own stance shifting, partly because of my life situation. Buying a house with my wife. Baby on the way. So I’m more cautious/bearish on the economy than I might otherwise have been. I’m leaning more towards protecting capital than aggressively trying to compound it.

Compare that to a year ago, when I was more aggressive with my trading account. Now I’m more cautious, staying away from margin, but also more aware of what I can lose, but also what I can miss.

Here’s what I think matters, especially in times like this:

  1. Don’t try to time the market. Missing recoveries often hurts more than riding out drops.
  2. Stay invested if your time horizon allows. The long-game tends to work out better than trying to guess highs and lows.
  3. Manage risk wisely. Don’t bet more than you’re comfortable losing. Position sizes, diversification, quality companies matter.
  4. Lean into opportunities in dips. When markets fall 10-20%, I personally feel more comfortable deploying capital. Because those drops often precede strong recoveries.
  5. Know your emotions. Fear, greed, cortisol, testosterone—all of it influences decisions. Recognizing when you’re being driven by fear or euphoria helps you make better choices.

And there’s one very important thing to remember. The legendary trader, Jesse Livermore, once said:

“A body in motion tends to stay in motion until a force or obstacle stops or changes that motion.”

When stocks are climbing, they often keep climbing—longer and faster than most expect—until something truly significant knocks them off course.

The mistake many investors make is assuming every dip or scary headline is that “force” that will stop the trend. More often than not, it isn’t.

Momentum can carry prices far past what feels rational. The smarter move is to respect that momentum, manage your risk, and wait for genuine shifts in fundamentals before betting against a trend.

Being Wrong Versus Being Late

The market may be making new highs now, but that doesn’t mean things are free of risk. Inflation, tariffs, recession fears, all of that’s real.

On the other hand, past behavior shows that markets tend to climb from fear and uncertainty.

I’m staying invested and staying disciplined. Be contrarian when logic supports it, but don’t fight the trend for its own sake.

Because the biggest losses often come not from being wrong, but from being late.

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5 Investment Lessons From the Best Investing Books https://visualux.link/investing-books/ Mon, 14 Oct 2024 12:55:00 +0000 https://visualux.link/?p=16267 In 1971, Charlie Munger and Warren Buffett invested heavily in a trading stamp company called Blue Chip Stamps. This is one of Buffett’s and Munger’s early trades, which is documented in some of the best investing books. At the time, many would have considered putting […]

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In 1971, Charlie Munger and Warren Buffett invested heavily in a trading stamp company called Blue Chip Stamps.1 This is one of Buffett’s and Munger’s early trades, which is documented in some of the best investing books.

At the time, many would have considered putting so much capital into a single business risky. But Munger and Buffett believed that the company’s capital resources were a better trade-off.

Their investments paid off when Blue Chip Stamps became a key part of Berkshire Hathaway’s portfolio. And they used the company’s capital to fund their other investments like See’s Candies, Wesco Financial, The Buffalo Evening News, and Precision Steel.

This experience shaped Munger’s belief that diversification isn’t always necessary. As he famously said:

“The whole secret of investment is to find places where it’s safe and wise to non-diversify. It’s just that simple.”

When you think about it, why put your money in 20 mediocre companies when you can invest in 3 that will actually yield higher results?

Munger’s strategy showed that concentrated investments in high-quality businesses can lead to extraordinary returns. This shows that reading about successful investors from the best investing books can teach us valuable lessons.

The following five lessons from the best investing books.

1. The Intelligent Investor by Benjamin Graham: Focus on value, not price

The economist and investor, Benjamin Graham’s The Intelligent Investor is an old, but classic book on investing. It teaches value investing: Buying stocks that are cheap compared to what they’re really worth.

This book isn’t about guessing stock prices. It’s about investing logically and sticking to a plan. As Graham said:

“The intelligent investor is a realist who sells to optimists and buys from pessimist.”

Graham says you should understand what you’re buying and focus on long-term value, not short-term price changes.

Warren Buffett loves this book. It really is one of the most influential investing books. Even until the present, Graham’s idea of the “margin of safety” is still big in investing.

2. Berkshire Hathaway Letters to Shareholders: Always think long-term

Buffett’s letters to Berkshire Hathaway shareholders are a goldmine of investing knowledge. They’re like personal lessons from one of the best investors ever. Buffett doesn’t just talk about stocks. He talks about patience, understanding businesses, and thinking long-term.

Berkshire Hathaway Letters to Shareholders isn’t just about investing. Buffett shares his mistakes and what he learned, which is helpful for any investor. As Buffett said:

“The stock market is a device for transferring money from the impatient to the patient.”

This means focusing on long-term ownership and ignoring short-term market ups and downs.

Buffett’s letters show that success isn’t about guessing when to buy or sell. It’s about owning great companies for a long time. This focus on long-term value (which Graham also talks about) is something every investor needs to remember.

3. Against the Gods — The Remarkable Story of Risk by Peter Bernstein: Understand and manage risk

Peter Bernstein’s Against the Gods explores how humans have learned to understand and manage risk throughout history.

This book dives deep into how risk shapes financial markets and human progress. It shows how risk management is the foundation of every successful financial decision.

Whenever you invest, you have the risk of losing your money. No one has total control of the stock market. So it’s important to learn how to manage that risk. Mastering risk management is what separates successful investors from those who lose all their money.

Bernstein shows that our ability to predict risk and uncertainty has been the key to progress in financial markets. One of Bernstein’s most powerful lines sums up the book’s message:

“The essence of risk management lies in maximizing the areas where we have some control over the outcome while minimizing the areas where we have absolutely no control over the outcome.”

This advice is essential for anyone building a strong portfolio.

4. How to Trade in Stocks by Jesse Livermore: Manage your emotions

How to Trade in Stocks by Jesse Livermore is a timeless lesson on the role of emotions in investing.

Livermore was a legendary stock trader in the early 20th century, and I actually wrote about him intensively both in my blog and in my latest book. His life and investing career are interesting and full of insights.

How to Trade in Stocks emphasizes the importance of discipline and emotional control in trading. Livermore built and lost fortunes multiple times, and much of this book reflects the wisdom he gained from those experiences.

The most valuable insight from this book is Livermore’s warning against the dangers of emotional investing.

“The stock market is never obvious. It is designed to fool most of the people, most of the time.”

Livermore emphasizes that it’s essential to remain objective, especially during volatile markets. The market is full of noise—hype, rumors, and fear—and it’s easy for investors to get caught up in it.

As an investor, you must be able to separate your emotions from your decision-making process. Livermore’s focus on emotional control and disciplined trading is as important today as it was a century ago.

5. How I Made $2,000,000 in the Stock Market by Nicolas Darvas: Stick to your system

Nicolas Darvas wasn’t a professional investor—he was a dancer. Through self-study and discipline, he made millions in the stock market.

His book, How I Made $2,000,000 in the Stock Market, details his famous “Box System” for identifying stocks poised for growth. What makes this book different is the author’s unconventional path and his strict adherence to his own system, even when others doubted him.

The lesson from this book is simple: Develop a system that works for you, and stick to it.

Darvas created a strategy based on stock price movements and volume patterns, and he disciplined himself to follow that system no matter what the market did. As he puts it:

“There are no good or bad stocks, there are only rising and falling stocks.”

Darvas’ story proves that you don’t need to be a Wall Street insider to succeed in the stock market. What you need is a clear, well-defined system and the discipline to execute it consistently.

It’s all about the long game

When you go online, it might seem like millions of people are getting rich quickly by buying Bitcoin, Gamestop stocks, or other things. Every week, there’s a story about some asset going up by hundreds of percent in a short time.

Those are outliers. Most of us will never get rich that quickly. You can get lucky, of course. But luck is not an investing strategy. That doesn’t mean you can’t get rich over a longer period.

In the long run, public markets are still the best way to build wealth. You can’t afford not to invest.

Investing is difficult because it goes against human nature. We need to make choices today that pay off in the future. Too many folks want instant gratification.

While most assets have gone up in value over the last century, our purchasing power hasn’t changed. Sure, wages have increased. But so has inflation. End result? If you don’t invest, you’ll likely lose money over the long term.

That’s the advantage of learning from the best investing books. When you have a strong foundational knowledge of investing, you can execute sustainable investing decisions.

1    Source: Yahoo! Finance

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Invest Like a Stoic: Focus on the Best and Ignore the Rest https://visualux.link/invest-like-a-stoic/ Mon, 16 Sep 2024 12:55:00 +0000 https://visualux.link/?p=16151 The Ancient Greek philosophy of Stoicism has been around for more than 2300 years but is now more relevant than ever for investors. Those who want to build wealth in the stock market do well when they invest like a Stoic. The core idea of […]

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The Ancient Greek philosophy of Stoicism has been around for more than 2300 years but is now more relevant than ever for investors. Those who want to build wealth in the stock market do well when they invest like a Stoic.

The core idea of Stoicism is simple: Focus on what you control and ignore everything else. But as investors, we tend to focus on the latter, which harms our future returns.

If you always focus on the factors you don’t control, like the state of the economy, inflation, or what the Fed does next, you will lose money. No one can predict macro factors or what the stock market does in the short term.

As investors, we should focus on what we control, and that’s a very limited area. Essentially, we only control our own decisions about what to invest in.

So, what would a Stoic invest in? Quality. As Seneca, one of the most famous Stoic philosophers, once said:

“It is quality rather than quantity that matters.”

Seneca, a very wealthy person in his own time, stressed that a life well-lived, even if short, is far superior to a long life spent poorly. This wisdom can be directly applied to investing.

Instead of spreading our investments thin across numerous mediocre opportunities, a Stoic investor would focus on fewer, high-quality investments. This means thoroughly researching and selecting companies with strong fundamentals, ethical practices, and sustainable growth potential.

This is also in line with Warren Buffett’s strategy. Buffett, who has demonstrated Stoic tendencies throughout his lifetime, illustrated this with an analogy involving LeBron James, one of the greatest basketball players of all time. He said:

“If you have LeBron James on your team, don’t take him out of the game just to make room for someone else. … It’s crazy to put money into your 20th choice rather than your first choice.”

This means that if you have a good investment strategy, stick with it rather than diversifying just for the sake of diversification.

How to construct a Stoic stock portfolio

Investing in an S&P 500 index fund should always follow the basis of every Stoic investor. After all, the index as a whole is the LeBron James option of investing.

A Stoic investor keeps an emergency fund of 6 months’ worth of expenses in their savings account. But other than that, a Stoic will invest 100% of their capital in an S&P 500 ETF to keep investing simple.

A Stoic invests in the best and ignores the rest.

The S&P 500 has historically outperformed other asset classes over the long term. Here’s a comparison of the average annual returns for different asset classes over the past several decades:

Asset ClassAverage Annual Return (Last 30 Years)
S&P 500 Index10.52%
Real Estate (REITs)9%
Bonds (U.S. Treasury)5-6%
Gold3-4%
Cash (Savings Accounts)0.5-2%

The outperformance of the S&P 500 makes it a solid foundation for every person’s portfolio. As a Stoic investor, simply invest a set amount of money in the S&P 500 every month. When you make investing a habit, you take your emotions out of the game.

If you have an appetite for picking stocks, you could invest in quality stocks with what I call the 90/10 rule. That means you invest 90% in the S&P 500 and 10% in a handful of individual stocks. This ratio can also be 85/15 or 80/20 if you’re a more seasoned investor, but I would never push it beyond 80/20. Otherwise, you risk becoming a stock picker.

For example, my current portfolio looks like this:

  • 85% in S&P 500 (VOO)
  • 8% in Adyen (ADYEN.AS)
  • 7% in Tesla (TSLA)

I started buying Tesla stock in April 2024 because I wanted to have additional exposure to the stock. My view was that it was undervalued. I averaged into the position at $163. I talk about why I started investing in $TSLA in this video:

While my other picks are not part of the S&P 500, Tesla is, but has underperformed the market for the past two years.

I’m bullish on Tesla because it is not only the best EV maker in the world but also one of the largest AI companies. If that’s not enough, it is also building the most practical robot, Optimus, and wants to take on Uber with its self-driving taxis.

Adyen has one of the simplest and most solid business models in tech: Payment processing for large corporations. Their product is safe, margins are great, and their customer base has a huge hurdle to switch to competitors.

As a Stoic investor, your goal is to set yourself up to win financially and in life. You can accomplish that in the best way possible by dedicating the majority of your portfolio to the best-performing asset class. The rest is outside of your control.

How to pick quality stocks like a Stoic

Investing like a Stoic means being a contrarian. While most people pursued pleasure and fun, the Stoics focused on improving themselves. As Epictetus once said, you will always receive criticism when you choose to do hard things:

“If you want to improve, be content to be thought foolish and stupid.”

This is also true in the market. If you want to beat the market, you have to go against the herd. When everyone is selling a great stock, and you decide to buy it, you must be okay with looking foolish as long as it keeps going down.

As a Stoic investor who’s trying to find quality companies, you value traditional measures like strong balance sheets, high-profit margins, and moats. But there’s one other factor that I value highly as a Stoic, which is institutional ownership.

If a company’s stock has less than 50% institutional ownership (including strategic entities), I always pass. It means there are too many individual investors involved.

As a Stoic, you should always be cautious of stocks and assets that are primarily driven by retail investors. While institutional investors are not perfect, they often have a long-term strategy. They invest in large and proven companies.

That’s where you also want to be as a Stoic investor—not in the unproven and small companies. Sure, those smaller companies have the largest potential for going to the moon, but they also have the largest potential of going to zero.

By looking at institutional ownership, you instantly filter out a large portion of stocks. From that point, it’s a matter of considering industries and companies that you are passionate about and also know a great deal about.

As you go about investing, always remember what Marcus Aurelius said:

“You have power over your mind – not outside events.”

When you understand this, you will find greater investing success.

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The Stock Market Will Crash! (and two other charlatan money-making claims) https://visualux.link/stock-market-charlatan/ Mon, 17 Jun 2024 12:55:00 +0000 https://visualux.link/?p=15480 Fear is a powerful emotion. That’s why we can’t get enough of people who say the stock market will crash. Fear is often used as a manipulation tool by charlatans, those folks who like to scare people into buying their products or services. Fear can […]

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Fear is a powerful emotion. That’s why we can’t get enough of people who say the stock market will crash.

Fear is often used as a manipulation tool by charlatans, those folks who like to scare people into buying their products or services. Fear can be a particularly effective tactic when it comes to the stock market.

While there may be legitimate reasons to be cautious about investing in the stock market, blindly following someone who claims they know exactly when and why it will crash is not a wise decision.

In fact, these charlatans often have ulterior motives for spreading fear-mongering messages.

Let me share three common fear-based techniques so you can guard yourself against them.

1. “The stock market will crash!!!”

This is a classic technique that seems to never go out of style. Certain individuals will warn you of an impending market crash.

Their solution? Give them your money, and they’ll “protect” you by investing it in their supposedly safe and secure alternatives.

But here’s the thing: The stock market has its ups and downs.

That’s just the nature of the beast. Yes, there are crashes, but historically, the market has always recovered and continued its upward trend. Take a look at the S&P 500 index, for example.

Since 1957, the annual average return of the S&P 500 has been 10.50%.1

So if you invested $500 a month for 30 years as shown in the graph above, regardless of the market conditions, you can become a millionaire.

Do not let fear drive your investment decisions. Trust in your fellow human beings. As long as we keep showing up at work, our economy will grow.

2. “Here’s how to get guaranteed returns.”

Give me $1000 and I’ll give you $200 every year, guaranteed.

This one sounds enticing, doesn’t it? Who wouldn’t want guaranteed returns on their investment? But remember the old saying: “If it sounds too good to be true, it probably is.”

Certain people will promise set percentage returns every year, say 20%. But the reality is, there’s no such thing as guaranteed returns in the stock market.

This technique was famously used by Bernie Madoff, who ran the largest Ponzi scheme in history. Since Madoff was a former Nasdaq chairman and a respected investor, he had his credentials. So people trusted him when he said he could guarantee very high returns for their money.

Years later, they found that Madoff was just circulating his investors’ money around as “returns.” He didn’t actually invest the money or achieved any returns.

The result? Investors lost over $17.5 billion.

The lesson here is to always be skeptical of huge claims. Even when it comes from trustworthy figures who people trust without doing their due diligence. Reputation alone is not enough to trust someone.

3. “Inflation will kill your money’s worth!”

The fear of inflation has been around for a long time. Some people will tell you that inflation is about to skyrocket again, and your savings will be worth nothing.

They’ll suggest investing in commodities, bitcoin, or other assets as a hedge against inflation.

Yes, inflation can impact your purchasing power. But it’s not the end-all, be-all.

  • Central banks around the world have tools to manage inflation.
  • A healthy economy will self-correct the supply and demand dynamic, which ultimately determines the actual inflation.
  • When demand is high, prices go up. But give the economy enough time to get the supply up, and prices will go down again.

Contrary to what these fearmongers might want you to believe, we might even see deflation in the coming years. The tech-focused investor, Cathie Wood, said:2

“Investors are worrying about the wrong thing… The bigger risk here is deflation, not inflation. And we’re seeing more and more signs of it.”

Deflation happens when there is a decrease in the general price level of goods and services. This can occur when there is a drop in demand for these items, causing businesses to lower their prices. It can also happen when there is an increase in productivity, making it easier and cheaper to produce goods.

So while inflation may be a concern, deflation can also have negative impacts on the economy. It can lead to decreased consumer spending and business profits, which can then spiral into job losses and economic recession.

Knowledge will safeguard your money

Information is your best defense against manipulation and fear-mongering.

The more you know, the better equipped you are to make sound financial and investing decisions that align with your goals.

Remember to keep a healthy level of skepticism. Don’t let fear dictate your choices. Instead, arm yourself with knowledge and make decisions based on facts, not emotions.

I’ll leave you with a quote from Warren Buffett:

”Risk comes from not knowing what you’re doing.”

So, educate yourself and stay informed. Charlatans don’t like people who have knowledge about investing. They prefer to prey on the ones who don’t.

1    Source: SmartAsset
2    Source: Yahoo! Finance

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The Key to Picking Stocks like Warren Buffett https://visualux.link/picking-stocks-buffett/ Mon, 03 Jun 2024 12:55:00 +0000 https://visualux.link/?p=15392 Warren Buffett, the ‘Oracle of Omaha,’ one of the most successful experts at picking stocks, famously started investing at the age of 11. He bought his first shares for $38 apiece. He is now worth $133 billion in 2024. This level of success can only […]

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Warren Buffett, the ‘Oracle of Omaha,’ one of the most successful experts at picking stocks, famously started investing at the age of 11.1

He bought his first shares for $38 apiece. He is now worth $133 billion in 2024.2

This level of success can only happen if you have a system for success. Investing in public equities is not like gambling. There is a thought process behind picking stocks.

But Buffett’s approach isn’t about complex financial metrics or short-term gains.

Instead, it revolves around a simple but practical idea: Finding companies that have the potential to dominate their respective markets over a long period.

Here’s what Buffett said:

“I look for businesses in which I think I can predict what they’re going to look like in ten to fifteen years time. Take Wrigley’s chewing gum. I don’t think the internet is going to change how people chew gum.”

Let’s explore this philosophy through three of his significant investments – Geico, Coca Cola, and Apple.

Betting on insurance: Geico

Buffett began buying shares in Geico back in 1951 when he discovered that his mentor and Columbia University professor, Benjamin Graham, was the chairman.

Intrigued by the company’s business model of direct selling, which cut costs and increased profits, he initially invested $10,282. He sold his stocks a year later for $15,259. However, he later regarded this sale as a mistake, realizing that if he had held onto the investment, it would have grown significantly more.3

Buffett began buying significant amounts of GEICO stock again in the late 1970s when they were facing financial difficulties. By 1976, he had invested $23.5 million, which laid the foundation for a larger stake in the company.4 He sometimes talks about this when he speaks to younger would-be investors.5

“My favorite investment, one that embodies this philosophy, is Geico, which I learned about when I was 20 years old,” he advised

Buffett recognized GEICO’s strong business model and market potential, which was initially based on serving government employees.

Over the years, Berkshire Hathaway continued to increase its stake in GEICO. Throughout the 1980s, Berkshire Hathaway owned approximately 50% of GEICO and eventually purchased the remaining shares for $2.3 billion, at the end of 1995, making GEICO a wholly-owned subsidiary of Berkshire Hathaway.

The key takeaway here? Buffett recognized Geico’s solid business model and saw its potential to disrupt the insurance industry. He was not afraid to invest in the company when its stock was down during the 70s. He was confident he was picking the right stocks.

Investing in what he drinks daily: Coca-Cola

Buffett started Berkshire Hathaway’s position in Coca-Cola in 1988 and 1989, purchasing 23 million shares at an average price of $43.81 per share, which was about $2.73 on a split-adjusted basis.6

This move was made when the stock was still recovering from the 1987 market crash, and it reflected Buffett’s ability to identify value in the midst of uncertainty. He recognized Coca-Cola’s potential for growth, not just as a beverage company but as a global brand that could leverage its market position to expand further.

And most importantly: Buffett himself was Coke’s biggest fan. This is something that investing legend, Peter Lynch, also recommends doing: Buy a company you actually know.

There were several key factors that influenced Buffett’s decision to invest heavily in Coca-Cola:

  1. Undervaluation: When purchased, Coca-Cola’s stock traded at 15 times its 1988 EPS. Buffett saw it as undervalued given its growth potential, despite not being a deep value stock.
  2. Strong Brand and Market Dominance: Coca-Cola remains one of the most recognizable brands globally, sold in over 200 countries and leading in non-alcoholic, ready-to-drink beverages. This global reach and brand strength attracted Buffett.
  3. Consistent Growth and Dividends: Coca-Cola has shown steady growth, with a market cap that has risen significantly since Buffett’s investment. The company also pays regular quarterly dividends, boosting the total return on Berkshire Hathaway’s investment.
  4. Share Buybacks: Coca-Cola’s decision to repurchase its own shares was another factor that likely appealed to Buffett. The company announced in 1987 that it would repurchase up to 10.6% of its shares over the following three years. Since then, Coca-Cola has reduced its share count by 30%, enhancing shareholder value.

Buffett’s investment in Coca-Cola through Berkshire Hathaway is the perfect example of his investment philosophy, which emphasizes long-term value, brand strength, and company fundamentals.

Better late than never: Apple

Berkshire Hathaway’s initial stake in Apple was acquired for approximately $36 billion between 2016 and 2018.7 By the end of 2023, Apple was a substantial portion of Berkshire’s portfolio, accounting for nearly 40% of its total equity holdings.8

By the end of the first quarter of 2024, Berkshire trimmed its position in Apple, because it simply became too big. By 2024, this investment still had yielded a considerable return.

Warren Buffett’s decision to start investing in Apple through Berkshire Hathaway was influenced by several key factors:

  1. Apple’s Ecosystem and Consumer Loyalty: Buffett recognized Apple’s ability to create a comprehensive ecosystem of products and services. Apple users become integrated into the ecosystem and it gets harder for them to switch to competitors.9
  2. Financial Strength and Market Position: Apple’s strong financial health, marked by solid cash flows, strong pricing power, and significant sales, was key. Its finances showed the ability to generate consistent revenue and profit, meeting Buffett’s criteria for stable and growing earnings.
  3. Brand Strength and Market Dominance: Apple’s strong brand and market dominance are crucial factors that Buffett seeks in investments.

While Buffett was late to the tech investment party, he still profited substantially from picking Apple stocks. This is the perfect example of taking your time. Even if you are late to a certain economic trend, you can still profit from it.

6 tips for picking stocks like Buffett

Warren Buffett’s investment strategy has made him one of the wealthiest people in the world. Here are seven tips I picked up from studying Buffett’s approach:

  1. Understand the Business: Buffett only invests in companies that he thoroughly understands. This includes knowing the company’s business model, industry, competitors, and growth potential.
  2. Be a Long-Term Investor: When Buffett buys shares in a company, he isn’t thinking about selling them in a few months or years. He’s thinking in terms of decades. Patience pays off in the stock market.
  3. Ignore the Noise: Buffett doesn’t base his investment decisions on the latest news headlines or market trends. Instead, he focuses on the robustness of the companies he’s interested in.
  4. Stick to Your Circle of Competence: Buffett advises investing in industries and companies you’re familiar with. This way, you’ll be better equipped to make informed investment decisions.
  5. Look for Companies with a Competitive Advantage: Also known as a ‘moat,’ this could be anything from a strong brand name to a unique technology that protects the company from competition.
  6. Be Fearful When Others Are Greedy: This classic Buffett quote underscores his contrarian approach to investing. He often finds his best investment opportunities when others are too scared to invest.

Try to remember that successful investing isn’t about making fast money by picking stocks. It’s about making informed decisions and being patient. Because that’s the only thing you control.

Only pick stocks if you’re willing to spend lots of time studying your investments

Buffett’s investment strategy is about understanding the essence of a business, its market position, and its potential for long-term dominance.

In my experience, you can only succeed at picking individual stocks if you’re a complete investing nut. You have to be obsessed with stocks, finance, the economy, and reading about the companies you want to invest in.

If you’re not, that’s perfectly okay.

Not everyone has to be a stock market guru or spend all their time reading financial reports and picking stocks to achieve their financial goals.

There are other paths to financial success and well-being.

You can focus on earning and saving, investing in mutual funds or ETFs, or even hiring a financial advisor. The key is to choose a strategy that aligns with your interests, lifestyle, and financial goals.

Investing is not just about making money; it’s also about peace of mind and having a long-term view. And try not to forget to enjoy life along the way.

1    Source: CNBC
2    Source: Forbes
3    Source: EB
4    Source: The Motley Fool
5    Source: CNBC
6    Source: The Motley Fool
7    Source: Business Insider
8    Source: YahooFinance
9    Source: Forbes

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